Every major business is trying to compete in the Amazon-driven marketplace and Petco is doing the same thing with the recent appointment of Brock Weatherby. The digital executive was appointed EVP of Strategic Innovations for the pet brand in April 2017.
Weatherby discusses changing the digital strategy to introduce apps that already exist and integrate them into the Petco experience as additional services for pet owners. Under Weatherby, Petco purchased PupBox , a subscription service that delivers customized products for your pet.
The brand also introduced another service called Heads & Tails by Petco, which allows pet owners to take photos and upload them to receive a gift card that they can donate to pets in need. Weatherby says these digital strategies are ways for consumers to interact with the brand and drive awareness into the brick and mortar stores as well.
An off-duty commercial pilot riding in an extra cockpit seat on a Horizon Air flight said “I’m not OK” just before trying to cut the engines midflight and later told police he had recently taken psychedelic mushrooms as his mental health worsened, according to a federal complaint made public Tuesday.
California regulators have revoked the license of a robotaxi service owned by General Motors after determining its driverless cars that recently began transporting passengers throughout San Francisco are a dangerous menace.
Walmart, the nation's largest private employer, is expanding nationwide its health care coverage next month for employees who want to enlist the services of a doula, a person trained to assist women during pregnancies.
