Petco Appeals to 'Pet Parents' With All-Natural Pet Food Initiatives
*By Carlo Versano*
Petco will phase out dog and cat food containing artificial ingredients and preservatives entirely by May 2019, the company announced Tuesday.
Petco CEO Ron Coughlin told Cheddar Tuesday that the decision to move to a wholly natural-ingredient line was part of a corporate strategy to become a full-service "partner to pet parents." It also reflects broader consumer trends toward healthier, organic foods ー that now includes the diets of their pets.
"All the trends that happened in farm-to-table are happening in pet food," Coughlin said. Some Petco stores will even start piloting "human-grade" food cooked in-store ー made-to-order meals for dogs.
Coughlin admitted that revenues at the privately-owned Petco could get dinged in the short run as it terminates relationships with suppliers who won't follow it to the "nutrition high ground." It's also facing headwinds from tariffs that are forcing the company to rethink aspects of its supply chain, he said.
For all the health consciousness, the move to go all-natural is very much a way for Petco to Amazon-proof ($AMZN) its business model. Coughlin said some stores will soon have on-site veterinarians, along with its roster of groomers, to create what Coughlin called "360 degree care for pets" and a one-stop shop for pet owners.
"We want to make sure we're doing the right thing for pets," he said.
For full interview [click here](https://cheddar.com/videos/petco-ceo-were-banning-artificial-ingredients).
Recent headlines might make it sound like World War III is imminent, but when it comes to your finances, it's not the time to panic. The market is coming off its longest winning streak since 2011.
You may have noticed fewer new venture capital-backed startups (like Airbnb or Uber) lately. The market slowed to a crawl after 2021, but things are expected to take off again in 2025.
Corporate earnings season is underway, that time when companies share their billions in sales or double-digit profits. But the data shows even companies are struggling with high inflation and interest rates.
Boeing continues their terrifying trend of having their planes fall apart mid-flight, inflation — checks notes — is still up and the future of AI looks terrifying. Cheery!
Food waste – uneaten scraps or leftovers sent to landfills – is responsible for 10% of global emissions. Mill, a new product from the co-founder of Nest, thinks technology can play a role in eliminating it.
By the time the 2024 election is over, be prepared to see some form of a recession – but this shouldn’t be as bad as what we experienced in 2020 or 2008.
International Master Alice Lee defeated grandmaster Irina Krush to win the American Cup – becoming one of the best women players in the world in the process – but she’s not stopping there.
You can track your sleep habits or heart rate, but how about your brain? Neurable's MW75-Neuro headphones turn your focus and productivity into data you can use to avoid burnout – here's how they do it.
