Hello Alfred and real estate company Related have teamed up to offer unique butler services to the residents of Related buildings. Hello Alfred is a personalized assistant service that helps consumers gain back their freedom by handling groceries, dish cleaning, and whatever else you need. Chris Schmidt is a Vice President at Related and Marcela Sapone is one of the Co-founders of Hello Alfred, and the two join Cheddar to discuss this new partnership. Sapone explains that partnering with Related was a no-brainer because their clientele are some of the busiest and most in need of Hello Alfred's services. Related and Hello Alfred have an exclusive agreement in New York City for the next two years. Schmidt believes this partnership, named "Life Simplified" will attract new renters to their properties.

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