Peloton Pushes Past a Deadly Product Placement and Hits Advertising Gold

Spoiler alert: And Just Like That... Peloton fired back. Over the weekend, the fitness giant posted a video featuring a character from the new 'Sex and the City' reboot, 'And Just Like That,' who had supposedly died following the use of a Peloton bike. Following the show's premiere last week, Peloton actually saw a drop in shares as a result of the character death. Mark Lehmann, CEO at JMP Securities, discusses why the character death may not have been such a marketing nightmare for Peloton after all.