Exercise startup Peloton, known for streaming spin classes for its indoor bikes, has registered to go public, joining a crowded field of tech companies that have or will join the public markets this year.
Like many of its tech peers, Peloton appears confident in its plans for a public offering, despite not yet being profitable. In its registration documents, the company reported that it had made $915 million in revenues in the past fiscal year, a significant jump from the $435 million it produced the year before, but ultimately saw net losses of about $196 million, about quadruple its previous net losses of $48 million.
Founded in 2012, Peloton produces high-end, internet-connected stationary bikes and treadmills that work in concert with its streamed exercise classes. Bike packages approximately start at $2,200 (including delivery) while the treadmills begin about $4,300. Required content subscriptions are $39 a month. The company also offers a $19.49 option that lets users stream classes on mobile devices or a computer.
Since 2016, Peloton has seen its subscriber base grow from 107,000 people to more than half a million.
"Peloton's a really interesting case. This has been a year — obviously — of a lot of high-profile IPOs already," Joshua Franklin, a corporate finance correspondent at Reuters, told Cheddar on Wednesday. "Peloton kind of gets a little bit of the good stuff that people have liked about IPOs so far this year, and also a little bit of the stuff that people aren't so wild about."
He pointed to the Peloton's subscription model, revenue growth, and focus on disruption in the fitness space as potential positives for investors. On the other hand, Franklin cautioned that: "They don't specify in their IPO filing how they're going to reach profitability. And we've seen with Uber and Lyft, that's something that investors really are quite focused on these days."
In going public, the startup hopes to appeal to investors with a multifaceted business model. It has framed itself as a fusion of a media, fitness, and tech company, producing interconnected hardware, platform, and content. In the prospectus made public today, it says: "We are a technology company that meshes the physical and digital worlds to create a completely new, immersive, and connected fitness experience.
Peloton also says it's an "apparel" and "social connection" company because it sells branded clothing and incorporates a messaging feature into its streaming platform.
Unlike popular spin class brands SoulCycle and Flywheel, Peloton does not rely on physical locations. It runs a small number of studios where the startup films the content it streams online, but in its filing the company said revenue from classes at these locations "has been immaterial to date."
The startup appears to have inspired — or at least, catalyzed — an emergence of similar businesses. Mirror, founded in 2016, sells vertical, in-home screens that stream live exercise classes. 2017 saw the introduction of Hydrow, a startup that sells modernized rowing machines that stream rowing classes.
Meanwhile, Equinox Group has announced its plans to sell an at-home bike that will feature SoulCycle spin classes. Flywheel has also started selling their own home bikes with coordinated, live-streamed content, a move that has earned it a lawsuit over a patent dispute with Peloton itself.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
Not only has the Shiba Inu cryptocurrency become the 13th most valuable cryptocurrency by market cap with a worth of over $23 billion, but it has made one duo, known as the Shiba Brothers, millionaires. The brothers, Tommy and James, and Oskar Kowalski, Founder of The Global Incubator, join Cheddar News' Closing Bell, where they discuss their collaboration on Legends of Bezogia.
Fintech startup UNest is providing financial planning tools for parents saving on behalf of their children and has raised $26 million to accelerate its mission. Ksenia Yudina, Founder and CEO at UNest, joins Cheddar News' Closing Bell, where she discusses how her company is closing the wealth gap and leveling the playing field for the next generation.
Stocks closed sharply higher Thursday after several days of investor skittishness over the COVID-19 Omicron variant. This rebound comes despite several cases of the variant being reported in the United States. Gene Goldman, Chief Investment Officer at Cetera, joins Cheddar News' Closing Bell to discuss today's close, the Fed's recent announcement about speeding up their taper timeline, and more.
Austin Winsberg, creator of the NBC series "Zoey's Extraordinary Playlist" joined Cheddar's "Closing Bell" to dish out some details about the holiday movie special "Zoey's Extraordinary Christmas" now on Roku. Despite initial plans for producing a new Season 3 despite being canceled by the network, Winsberg said that it is not necessary to have seen the first two seasons in order to enjoy the movie. He noted that following cancellation fans rallied behind the show, campaigning for it to come back, which led to a movie being greenlit by Lionsgate to be completed within just a four-month window, according to Winsberg.
As the Leonardo DiCaprio-backed, pure-play electric vehicle company Polestar plans to close a SPAC IPO with Gores Guggenheim, CEO Thomas Ingenlath talked to Cheddar about how the company positioned itself to be able to go public. With competition tightening in the electric vehicle sector, Ingenlath noted what differentiates his cars from the competitors. "Scandinavian cool design and of course the road to zero emissions is something that we take very, very seriously," he said.
Bitcoin is slowly coming back to life after plunging recently, but everyone's favorite cryptocurrency needs to chart a 77% rally in the next four weeks to reach the widely forecast year-end value of $100,000. Bitcoin was trading more than 0.8% percent lower on Thursday morning, Ethereum was also declining. David Nage, portfolio manager at Arca, joins Cheddar News to talk discuss the market.
Jack Dorsey is stepping down as CEO of Twitter. In a statement, he says he is leaving because the company is ready to move on from its founders. Twitter's chief technology office Parag Agrawal will take over as CEO. Ian Sherr, editor at large at CNET, joins Cheddar News to talk about the announcement.
Actor Chris Diamantopolous joined Cheddar's "Between Bells" to talk about his new Netflix movie "Red Notice," starring alongside Ryan Reynolds, Dwayne Johnson, and Gal Gadot, and the massive success it has seen since its release. Diamantopoulos discussed what it was like stepping into the role of the villain, being able to play a character so different from himself in real life. He also talked about playing a heavy in another hit Netflix production, "True Story," and what it was like working with Kevin Hart and Wesley Snipes.
