*By Michael Teich*
Want to use crypto to buy deodorant online, don't sweat it.
Schmidt's Naturals is giving consumers the option to use Bitcoin for online purchases on its [website](https://schmidtsnaturals.com/).
Schmidt's is the only Unilever brand to accept cryptocurrency as a method of payment. Unilever said it acquired the deodorant brand in 2017 to extend its reach to "new customers who prefer natural options."
A stick of Schmidts Naturals in scents like bergamot and lime, cedar wood and juniper, and lavender and sage cost about $9, or 0.0011 Bitcoin.
Michael Cammarata, a co-founder and the chief executive of Schmidt's Naturals, told Cheddar that consumers who are interested in natural products are some of the same people who are into Bitcoin.
Cammarata said his company listens to customers' demands, “whether it’s a scent or a payment method."
The new Bitcoin payment option has shown promise, Cammarata said. Between 5 and 10 percent of direct sales on Schmidt's online platform were made in Bitcoin since it began accepting the cryptocurrency on May 14.
For the full interview, [click here](https://cheddar.com/videos/consumers-can-use-bitcoin-to-pay-for-this-deodorant).
CEO and founder of OloNoah Glass spoke to Cheddar about the restaurant tech firm's successful public offering on Wednesday.
Cannabis e-commerce platform Dutchie announced a $200 million Series C round of funding that the company said values it at $1.7 billion.
Designed to help you master this fast-paced business, you’ll learn how to implement automated trading using different algorithms and Python programming language.
Charles Stewart, CEO of Sotheby's, talked to Cheddar about plans to make its first-ever sale of a non-fungible token (NFT) in partnership with artist Pak.
The German automaker says it plans six big battery factories in Europe by 2030, starting with building out its existing ones in Salzgitter, German, and in Skelleftea, Sweden.
As a worldwide semiconductor shortage hammers American industries, trade groups are reaching out to the Biden administration with pleas to boost production in the U.S.
The street artist known as Alec Monopoly and Latin music star Ozuna are riding the wave of interest in non-fungible tokens (NFTs) to sell collaborative artwork featuring both of their brands.
Noah Davis, Christie's specialist in post-war and contemporary art, spoke to Cheddar about the stunning auction of a digital-only piece of art for $69.4 million by a relatively new artist called Beeple.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
You can’t separate classic New York City architecture from the fire escape. They’re all over.
