*By Michael Teich*
Want to use crypto to buy deodorant online, don't sweat it.
Schmidt's Naturals is giving consumers the option to use Bitcoin for online purchases on its [website](https://schmidtsnaturals.com/).
Schmidt's is the only Unilever brand to accept cryptocurrency as a method of payment. Unilever said it acquired the deodorant brand in 2017 to extend its reach to "new customers who prefer natural options."
A stick of Schmidts Naturals in scents like bergamot and lime, cedar wood and juniper, and lavender and sage cost about $9, or 0.0011 Bitcoin.
Michael Cammarata, a co-founder and the chief executive of Schmidt's Naturals, told Cheddar that consumers who are interested in natural products are some of the same people who are into Bitcoin.
Cammarata said his company listens to customers' demands, “whether it’s a scent or a payment method."
The new Bitcoin payment option has shown promise, Cammarata said. Between 5 and 10 percent of direct sales on Schmidt's online platform were made in Bitcoin since it began accepting the cryptocurrency on May 14.
For the full interview, [click here](https://cheddar.com/videos/consumers-can-use-bitcoin-to-pay-for-this-deodorant).
Cheddar senior reporter Michelle Castillo looks into the peer-to-peer fashion rental platform Wardrobe and how the service is helping to cut down on waste.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Sports streaming giants, such as Disney Plus and ESPN, have expressed interest and intent in adding sports betting features to their platform. As sports betting has increasingly become more mainstream, it's no surprise that businesses want to get in on the benefits these betting features have to offer. Alan Wolk, the co-founder of TVREV, joins Cheddar News.
NASA’s newest X-ray observatory is circling the world after launching from Kennedy Space Center.
Congress got a crash course in crypto on Wednesday, as six executives from companies representing a cross-section of the digital economy answered questions from the House Financial Services Committee.
In the spirit of the holidays, Cheddar presents the 12 days of the top terms of 2021.
Instagram has launched a feature that urges teenagers to take breaks from the photo-sharing platform and announced other tools aimed at protecting young users from harmful content on the Facebook-owned service.
Refinery29 has launched their new gaming series, ‘GG,’ which features leading women and non-binary gamers through the lens of identity, entrepreneurship, wellbeing, community, self-expression, and personal beauty. Melissah Yang, entertainment director at Refinery29 joins Cheddar News to discuss the launch and how 'GG' is changing the game.
Hawaii Flooding, Beijing Boycott & Disrupting Death
New York City has become a testing ground for super-fast grocery delivery services like Gorillas, offering instant gratification in the 10 to 15 minutes.
