*By Michael Teich*
Want to use crypto to buy deodorant online, don't sweat it.
Schmidt's Naturals is giving consumers the option to use Bitcoin for online purchases on its [website](https://schmidtsnaturals.com/).
Schmidt's is the only Unilever brand to accept cryptocurrency as a method of payment. Unilever said it acquired the deodorant brand in 2017 to extend its reach to "new customers who prefer natural options."
A stick of Schmidts Naturals in scents like bergamot and lime, cedar wood and juniper, and lavender and sage cost about $9, or 0.0011 Bitcoin.
Michael Cammarata, a co-founder and the chief executive of Schmidt's Naturals, told Cheddar that consumers who are interested in natural products are some of the same people who are into Bitcoin.
Cammarata said his company listens to customers' demands, “whether it’s a scent or a payment method."
The new Bitcoin payment option has shown promise, Cammarata said. Between 5 and 10 percent of direct sales on Schmidt's online platform were made in Bitcoin since it began accepting the cryptocurrency on May 14.
For the full interview, [click here](https://cheddar.com/videos/consumers-can-use-bitcoin-to-pay-for-this-deodorant).
Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
U.S. regulators are sounding the alarms about the meme stock mania fueled by retail investors. FINRA, the regulator for all brokerage firms and exchanges in the U.S. is warning that retail traders could easily get in over their heads due to their lack of knowledge about complex investments like options, ETF's and structured notes. Thomas Gorman, Attorney, Dorsey Whitney & former Securities Exchange Commission Regulator joined Cheddar's Opening Bell to discuss how regulators and trading platforms can crack down on retail investors.
Gas prices are driving up demand for electric vehicles, but many potential buyers are having trouble finding them.
Thanks to a perfect storm of consumer demand and supply issues, EVs and hybrids are becoming increasingly hard to come by. Jesse Toprak, Chief Analyst for Autonomy, breaks down the factors contributing to this EV crunch.
The DOJ has endorsed an antitrust bill targeting tech giants like Apple, Amazon, Meta, and Google. The legislation would ban the companies from favoring their own products and services over their competitor's, making it more difficult them to dominate the marketplace. Greg Day, Assistant Professor of Legal Studies at the University of Georgia, breaks down the bill and its potential impact on anti-competition in the tech sector.
