*By Michael Teich*
Want to use crypto to buy deodorant online, don't sweat it.
Schmidt's Naturals is giving consumers the option to use Bitcoin for online purchases on its [website](https://schmidtsnaturals.com/).
Schmidt's is the only Unilever brand to accept cryptocurrency as a method of payment. Unilever said it acquired the deodorant brand in 2017 to extend its reach to "new customers who prefer natural options."
A stick of Schmidts Naturals in scents like bergamot and lime, cedar wood and juniper, and lavender and sage cost about $9, or 0.0011 Bitcoin.
Michael Cammarata, a co-founder and the chief executive of Schmidt's Naturals, told Cheddar that consumers who are interested in natural products are some of the same people who are into Bitcoin.
Cammarata said his company listens to customers' demands, “whether it’s a scent or a payment method."
The new Bitcoin payment option has shown promise, Cammarata said. Between 5 and 10 percent of direct sales on Schmidt's online platform were made in Bitcoin since it began accepting the cryptocurrency on May 14.
For the full interview, [click here](https://cheddar.com/videos/consumers-can-use-bitcoin-to-pay-for-this-deodorant).
David Ewalt, Editor-in-Chief at Gizmodo joins Cheddar News to discuss a TikTok moderator suing the platform over mental trauma caused by graphic videos
Daniel Newman, Founding Partner and Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell, where he says the markets are going to feel very uncomfortable receiving news of more potential setbacks for chip manufacturers after already enduring a lengthy chip shortage.
The federal government and numerous industries have been preparing for a greener future, setting goals to reduce greenhouse emissions by switching to electric vehicles. But the next hurdle to clear is convincing the wider public to get on board. Arun Kumar, managing director in automotive practice at AlixPartners, spoke to Cheddar's Ken Buffa about consumer trends related to EV transition and said he believes a widespread switch is imminent in 2022. Despite this, he acknowledged there are still significant obstacles to overcome, including high prices and more charging stations. "Without charging infrastructure, people are going to struggle with increasing adoption of electric vehicles in the future," Kumar told Cheddar. "I think by 2030 our estimate is that about a million chargers need to be put in place nationally in the U.S."
The pandemic has supercharged the creator economy, and there are no signs of it slowing down no matter when the pandemic officially ends. Creators prove to be a key factor in driving purchasing decisions and retail sales, and an increasing amount of platforms are taking advantage of the social influence. Karissa Bell, senior editor at Engadget, joins cheddar news to discuss the creator economy boom.
