*By Michael Teich*
Want to use crypto to buy deodorant online, don't sweat it.
Schmidt's Naturals is giving consumers the option to use Bitcoin for online purchases on its [website](https://schmidtsnaturals.com/).
Schmidt's is the only Unilever brand to accept cryptocurrency as a method of payment. Unilever said it acquired the deodorant brand in 2017 to extend its reach to "new customers who prefer natural options."
A stick of Schmidts Naturals in scents like bergamot and lime, cedar wood and juniper, and lavender and sage cost about $9, or 0.0011 Bitcoin.
Michael Cammarata, a co-founder and the chief executive of Schmidt's Naturals, told Cheddar that consumers who are interested in natural products are some of the same people who are into Bitcoin.
Cammarata said his company listens to customers' demands, “whether it’s a scent or a payment method."
The new Bitcoin payment option has shown promise, Cammarata said. Between 5 and 10 percent of direct sales on Schmidt's online platform were made in Bitcoin since it began accepting the cryptocurrency on May 14.
For the full interview, [click here](https://cheddar.com/videos/consumers-can-use-bitcoin-to-pay-for-this-deodorant).
Watch Duty CEO, John Mills, talks to Cheddar about how the app works, how it helps people in real time and how people can donate to help those affected.
A first look inside Pebble's new all-electric RV trailer and the Arc Sport, the fastest, quietest electric boat on the water designed by Space X engineers
Matt Calkins, CEO of Appian, breaks down the recent bipartisan report on AI safety and shares thoughts on future privacy enhancements needed in the space.
An Australian computer scientist who falsely claimed to be the founder of the bitcoin cryptocurrency has been found to have committed contempt of court.
With a ban on the horizon, Frank McCourt, Founder of Project Liberty, wants to purchase TikTok and put people in control of their digital identities and data.
Matt Durot, Senior Reporter at Forbes, joins Cheddar to unpack all things Elon Musk including his soaring wealth, relationship to Trump and if he has a will.
From big ticket items to stocking stuffers, Kate Kozuch, Managing Editor at Tom's Guide, shares her recommendations for the best tech based gifts this season.
