Michael Markesbery, Co-founder and CEO of OROS, discusses his company's plan to disrupt the outerwear market through its use of aerogel technology, typically used by NASA for its spacesuits. Markesbery talks how OROS separates itself from high-end competitors like Canada Goose.
OROS jackets use what the company calls SolarCore technology. That's made of the same aerogel used in spacesuits for warmth. Markesberry says that what separates the jackets from Canada Goose and other goose down coats is their thinness.
Language app Duolingo last week launched a new subscription tier, called Duolingo Max, that uses an artificially intelligent chatbot to provide more personalized feedback to learners.
TikTok has rolled out updated rules and standards for content and its CEO warned against a possible U.S. ban on the video sharing app as he prepares to face Congress.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
