*By Chloe Aiello*
Orangetheory Fitness may have the signature buzz of a workout fad, but CEO Dave Long has a plan to ensure the longevity of the fitness franchise ー and of its members.
His idea? Data.
"Our goal is to really gather as much data [as possible] for our members and then allow them to share that with others ー whether it be their health-care provider or their other partner or brand that they love. We want them to have access to that data so they can use it for other things," Long told Cheddar Friday.
Orangetheory offers interval fitness classes that force members to switch between timed running on treadmills, rowing on machines, and working with weights and resistance bands on mats.
Class participants wear fitness trackers that monitor their heart rates and aim to log a certain amount of minutes in the "orange zone," which Orangetheory claims boosts metabolism and caloric burn.
Long's comments come on the heels of a several technological innovations for the fitness franchise. One, called OTconnect, creates a platform for members to track data they generate in class. Long said Orangetheory is rolling out OTconnect for treadmills now, and will focus on rowers next year.
Long said, eventually, he aims to give members power over their own data.
"We definitely think of ourselves as a very open-source platform. We want to work with other partners around the globe that are looking to be a part of the human's overall wellness package," he said.
"We kind of look at wellness as a buffet, where people are grabbing and choosing different things," he added.
Orangetheory also motivates its members with a series of creative challenges. Come Nov. 4, the fitness franchise is celebrating Daylight Saving Time by encouraging members to use that extra 25th hour day to work out.
For full interview [click here](ttps://cheddar.com/videos/ceo-of-orangetheory-fitness-on-utilizing).
Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.
Spain's government has fined Airbnb 64 million euros or $75 million for advertising unlicensed tourist rentals. The consumer rights ministry announced the fine on Monday. The ministry stated that many listings lacked proper license numbers or included incorrect information. The move is part of Spain's ongoing efforts to regulate short-term rental companies amid a housing affordability crisis especially in popular urban areas. The ministry ordered Airbnb in May to remove around 65,000 listings for similar violations. The government's consumer rights minister emphasized the impact on families struggling with housing. Airbnb said it plans to challenge the fine in court.
Roomba maker iRobot has filed for Chapter 11 bankruptcy protection, but says that it doesn’t expect any disruptions to devices as the more than 30-year-old company is taken private under a restructuring process. iRobot said that it is being acquired by Picea through a court-supervised process. Picea is the company's primary contract manufacturer. The Bedford, Massachusetts-based anticipates completing the prepackaged chapter 11 process by February.
Serbia’s prosecutor for organized crime has charged a government minister and three others with abuse of position and falsifying of documents related to a luxury real estate project linked to U.S. President Donald Trump’s son-in-law Jared Kushner. The charges came on Monday. The investigation centers on a controversy over a a bombed-out military complex in central Belgrade that was a protected cultural heritage zone but that is facing redevelopment as a luxury compound by a company linked to Kushner. The $500 million proposal to build a high-rise hotel, offices and shops at the site has met fierce opposition from experts at home and abroad. Selakovic and others allegedly illegally lifted the protection status for the site by falsifying documentation.
Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."
A rare magnum of Dom Pérignon Vintage 1961 champagne that was specially produced for the 1981 wedding of Prince Charles and Lady Diana has failed to sell during an auction. Danish auction house Bruun Rasmussen handled the bidding Thursday. The auction's house website lists the bottle as not sold. It was expected to fetch up to around $93,000. It is one of 12 bottles made to celebrate the royal wedding. Little was revealed about the seller. The auction house says the bids did not receive the desired minimum price.
