The Twitter application is seen on a digital device, Monday, April 25, 2022, in San Diego. (AP Photo/Gregory Bull, File)
Elon Musk tweeted Tuesday that soon only blue check mark accounts will appear in the platform's recommendation or feed. Right now, an algorithm determines which tweets appear in the "For You" view, which features some posts from accounts you don't follow.
The change, set to begin April 15, would make it so only accounts that pay for the blue check mark designation make the cut.
"[This] is the only realistic way to address advanced AI bot swarms taking over," Musk tweeted. "It is otherwise a hopeless losing battle."
In addition, only those users would be able to vote in polls.
The announcement is the latest attempt by Musk to overhaul the struggling social media platform since he purchased it last year. His last major change was launching a subscription service for $8 a month that allows users to essentially pay for verification. Legacy verified accounts now would be required to pay for the subscription as well to keep the check mark.
Previously, Twitter used verification as a way to make sure accounts are matched with the actual people they are presenting as on the platform. When the subscription service first launched, pharmaceutical giant Eli Lilly was hit with a stock selloff after a user with a blue check spoofed its official account and announced that insulin would now be free of charge.
Resale platforms do big business – and Mercari just became the first in the U.S. to eliminate all fees for sellers and completely changed how returns work on its platform.
e.l.f.’s affordable price point and makeup and skincare options made it a social media darling – and the company’s CEO says the company even gets product ideas from its audience.
Nearly 40% of Americans choose travel over financial stability, funding trips on credit and sacrificing other budget line items to take a vacation — because live fast or die trying.
Disney shareholders have rallied behind longtime CEO Robert Iger. They voted Wednesday to rebuff activist investor Nelson Peltz and his ally, former Disney chief financial officer Jay Rasulo.
Student loan borrowers have the ability to earn retirement funds pegged to their payments – and the company Summer might be bringing it to your workplace.
It might not be what investors want to hear… but bringing down inflation could mean interest rates stay higher for (even) longer. But it's not all downside.
