The Twitter application is seen on a digital device, Monday, April 25, 2022, in San Diego. (AP Photo/Gregory Bull, File)
Elon Musk tweeted Tuesday that soon only blue check mark accounts will appear in the platform's recommendation or feed. Right now, an algorithm determines which tweets appear in the "For You" view, which features some posts from accounts you don't follow.
The change, set to begin April 15, would make it so only accounts that pay for the blue check mark designation make the cut.
"[This] is the only realistic way to address advanced AI bot swarms taking over," Musk tweeted. "It is otherwise a hopeless losing battle."
In addition, only those users would be able to vote in polls.
The announcement is the latest attempt by Musk to overhaul the struggling social media platform since he purchased it last year. His last major change was launching a subscription service for $8 a month that allows users to essentially pay for verification. Legacy verified accounts now would be required to pay for the subscription as well to keep the check mark.
Previously, Twitter used verification as a way to make sure accounts are matched with the actual people they are presenting as on the platform. When the subscription service first launched, pharmaceutical giant Eli Lilly was hit with a stock selloff after a user with a blue check spoofed its official account and announced that insulin would now be free of charge.
Dominick Passanante of Panasonic Connect breaks down the innovations behind TOUGHBOOK and why rugged tech is more relevant than ever in today's mobile workforce
Voya Financial CEO Heather Lavallee marks 10 years of Voya Cares, spotlighting research and expanding financial access for Americans with disabilities.
When Treasury Secretary Scott Bessent (above) and Fed chair Jay Powell jointly summon America’s top bankers to a meeting in Washington, you know it’s big.
Kim Crawford Goodman, CEO of Smarsh, breaks down how financial firms are scaling AI while managing compliance, risk, and regulation in a changing landscape.
Elizabeth Renter, Senior Economist at NerdWallet, breaks down how inflation and oil price shocks are driving higher costs and squeezing consumers today.