Only Paid Accounts on Twitter 'For You,' Says Elon Musk

Elon Musk tweeted Tuesday that soon only blue check mark accounts will appear in the platform's recommendation or feed. Right now, an algorithm determines which tweets appear in the "For You" view, which features some posts from accounts you don't follow.  

The change, set to begin April 15, would make it so only accounts that pay for the blue check mark designation make the cut. 

"[This] is the only realistic way to address advanced AI bot swarms taking over," Musk tweeted. "It is otherwise a hopeless losing battle." 

In addition, only those users would be able to vote in polls. 

The announcement is the latest attempt by Musk to overhaul the struggling social media platform since he purchased it last year. His last major change was launching a subscription service for $8 a month that allows users to essentially pay for verification. Legacy verified accounts now would be required to pay for the subscription as well to keep the check mark.

Previously, Twitter used verification as a way to make sure accounts are matched with the actual people they are presenting as on the platform. When the subscription service first launched, pharmaceutical giant Eli Lilly was hit with a stock selloff after a user with a blue check spoofed its official account and announced that insulin would now be free of charge.

More In Business

Beyond the Burn: How Orangetheory Is Shaping the Future of Studio Workouts

Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.

Markets React to Fed Cut: Citi on Earnings, AI Spending, and the Road to 2026

Citi’s Drew Pettit breaks down how the Fed’s latest rate cut is reshaping equity markets, earnings expectations and sector strategy.

Inside Wealthfront’s Big IPO Moment and the Future of Robo Advisors

Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."

Big Business This Week: Inside the battle for Warner Bros.

It’s the intrigue of the hour in Hollywood, and the implications are real for the U.S. entertainment and news industries.

Why a sequel isn’t always the answer to people’s demands for more

Ask yourself if you actually want to see some of the popular film franchises continue.

Inside the Fed’s Decision to Cut Rates

The Fed cut rates, sparking market swings. Bill Mann unpacks the decision, the economy’s direction, policy risks, and what investors should know.

The Hybrid Work Revolution: Why Mark Dixon Says the Office Will Never Be the Same

Mark Dixon shares how IWG supports companies through hybrid work, RTO shifts, and the next era of flexible workspaces.

Inside the Surge: How Sports Betting Is Dominating the U.S. Market

U.S. sports betting is booming as NFL and college football fuel massive activity. BetMGM CEO Adam Greenblatt breaks down trends, growth, and what’s next.

Inside Netflix’s $72B Gamble: Is This the End of Traditional Hollywood?

With a merger this big, creators, studios, and theaters all face uncertain futures. Here’s what experts are worried about and what good could come from it.

A Former CEO Says Companies Are Doing Leadership Wrong — Here’s His Fix

With disengagement rising and hybrid work shifting, 'Everybody Matters' author Bob Chapman explains why treating people well could define the future of work.

Load More