*By Jacqueline Corba* Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market. "From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally." Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap. "I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar. The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano. Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2). "I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play." For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).

Share:
More In Technology
Last Trading Day of January Left A Volatile Month in its Wake
The last trading day of January ended one of the most rocky months for the markets in nearly two years. Dan Russo, Portfolio Manager and Director of Research, at Potomac Fund Management explains what happened in January, and what to expect for February.
Cloud Leads the Way As Alphabet Investors Look Towards Alphabet Earnings
Just ahead of Google parent company Alphabet reporting its fourth quarter earnings, investors are keeping an eye on revenue from its cloud services, which has been a major area of development recently as well as its ad revenue. Adam Lampe, CEO and Co-Founder of Mint Wealth Management explains why the cloud may be the future for Alphabet.
Amazon, Apple Subscription Bundles Could Be 'Great Fit' for Possible Peloton Acquisition
After weeks of bad news about Peloton, reports indicate that the at-home fitness giant might find itself getting acquired. Doug Astrop, managing partner at Exponential Investment Partners, joined Wake Up With Cheddar to discuss the possibility that Amazon, Nike, and Apple might be showing interest in buying the subscription-based business, whose shares have plummeted near 80 percent in the past year. "At some point everybody hits the limit on how many monthly fees they want to pay, how many subscriptions they want to have," said Astrop. "And you know, you've got Netflix, you got Amazon Prime, you got Spotify — I mean there's there's endless people who want you to pay a monthly fee. So, if you can be part of these bundles, it can really be advantageous for everybody."
New SEC Proposal Could Lead to Sweeping Regulation for Crypto
Jarrod Loadholt, Partner at Ice Miller, joins Cheddar News' Closing Bell, where he breaks down the latest proposal by the SEC and explains how it could allow the agency to make major regulatory moves within the cryptocurrency space if approved.
Caden Raises $3.4M in Pre-Seed Funding to Allow Users to Monetize Personal Data
Personal data platform Caden raised $3.1 million in pre-seed funding. Caden says its service allows users to have complete control over their data and earn a profit from it by sharing certain data with trusted brands, while never relinquishing ownership. The company also says its goal is to transform the internet and the use of personal data and make a better system for both consumers and brands. Caden founder and CEO John Roa joins Cheddar News' Closing Bell to discuss.
Load More