Why 'Human Psychology' Could Drive Bitcoin to $50,000
*By Jacqueline Corba*
Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market.
"From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally."
Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap.
"I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar.
The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano.
Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2).
"I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).
American private aviation company Wheels Up saw a substantial revenue increase in its Q4 earnings. With bookings ramping up for the summer — along with hopes of being on the tail-end of COVID-19 — the company is looking at a promising upcoming quarter as well. CEO Kenny Dichter joined Cheddar News to talk about the earnings reports as well as the company's new app development. "We’re following that Uber, Airbnb, Amazon playbook and are really going to disrupt this space through technology," he said.
In this edition of Tik Talk, musicians use tech to make songs with plants. The process turns electrodes in the plants into musical notes and the results just might blow your mind.
NFT and digital collecting platform Neon recently raised $3 million in seed funding. The startup also launched the world's first NFT vending machine, located in New York City's Financial District. Neon says it aims to be the simplest and most accessible way to buy, sell, and trade NFTs, both online and in the real world. Kyle Zappitell, CEO of Neon, joined Cheddar News' Closing Bell to discuss.
President Biden issued his first executive to begin determining how the United States will move forward on digital currencies. Charlotte Principato, a financial services analyst for Morning Consult, joined Cheddar News Wrap to discuss. "What this executive order says is that crypto is mainstream," she said. "The United States has put our hat in the race to create a central bank digital currency and one with the power of the U.S. dollar behind it, so I think it's a really exciting time for both the cryptocurrency and the digital asset world."
President Joe Biden on Wednesday signed a long-awaited executive order on cryptocurrencies, striking a careful balance between highlighting the risks of digital assets and touting their potential benefits.
