*By Jacqueline Corba* Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market. "From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally." Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap. "I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar. The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano. Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2). "I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play." For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).

Share:
More In Technology
Volvo, Starbucks, and ChargePoint Partner on New Charging Station Initiatives
Volvo electric vehicles will soon be able to charge at Starbucks ChargePoint locations. Anders Gustafsson, head of the Americas for Volvo Cars, Michael Kobori, Starbucks chief sustainability officer, and Pasquale Romano, president and CEO of ChargePoint, joined Cheddar News Wrap to talk about their joint effort to provide more accessibility for electric vehicle charging. “When you pull into the Starbucks, you pull into the parking lot and the chargers will be set up right there so you can pull in, plug in your car, walk into the Starbucks," said Kobori. "And it's a safe location to recharge, to connect to the Internet while you're charging."
Taking VW’s Electric ID.Buzz Van for a Spin With CEO Scott Keogh at SXSW 2022
Cheddar News senior reporter, Michelle Castillo joined Scott Keogh, CEO of Volkswagen Group of America, for a ride in the new ID.Buzz electric van at South by Southwest. Keogh touched on issues from the auto giant's commitment to electrification and achieving carbon neutrality to the need for more charging infrastructure to support the electric vehicle wave. "We made a commitment to be CO2 neutral, and I think the reason it is, simplistically is, we're the world's largest car company. We're responsible for 1 percent of global CO2 emissions, and frankly, leaders have to lead and so that's what we want to do," he said.
Load More