Why 'Human Psychology' Could Drive Bitcoin to $50,000
*By Jacqueline Corba*
Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market.
"From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally."
Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap.
"I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar.
The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano.
Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2).
"I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).
Sony is leveling up its subscription service, PlayStation Plus this week, a combination of its earlier options into a tiered plan offering options to play streaming and mostly older titles instead of day-and-date new games like those offered by rival Microsoft on its Gamepass service. Colette Bennett, a senior reporter at TheStreet and the host of the podcast "Colette & Matt Have Entered the Chat," joined Cheddar News to talk about the backlash from gamers. I would say maybe like it's like a six. I'm happy to see older, stony games and have access to them, but I really would have preferred to be able to stream brand-new games. "Gamers are pretty upset that Sony is kind of repackaging the stuff that's been around more or less for years and trying to make it look new," she said. "You know, the Netflix subscription-like model is so appealing."
The most popular and most valuable cryptocurrency is also the least eco-friendly - data shows that Bitcoin mining generates the same amount of carbon emissions as the entire country of Thailand. According to nonprofit Fair Planet, 96 million tons of carbon dioxide emissions come from Bitcoin mining every year. Now, a consortium of climate activist groups is calling on the Bitcoin industry to cut its energy use by making changes to its software code. Michael Brune, former executive director of the Sierra Club, joins Cheddar News' Closing Bell to discuss.
A cannabis software startup is offering a first-of-its-kind perk for its employees - reimbursements for legal cannabis purchases. Jointly Better bills itself as an experience-based cannabis wellness tracker and product platform. In an attempt to attract top talent, the company will reimburse up to $150 a month for its workers' lawful cannabis purchases. David Kooi, co-founder and CEO of Jointly, joins Cheddar News' Closing Bell to discuss.
Catching you up on what you need to know on Mar 31, 2022, with updates on Biden's push for more COVID funding, a wave of storms hammering the South, Etsy sellers going on strike, and more.
