Why 'Human Psychology' Could Drive Bitcoin to $50,000
*By Jacqueline Corba*
Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market.
"From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally."
Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap.
"I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar.
The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano.
Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2).
"I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).
The U.S. has seen several retailers across the country forced to close their brick-and-mortar stores amid the rise of e-commerce over the past few years. However, we are in the midst of a brick-and-mortar boom, with retailers expected to open more stores this year than they close, for the first time since 2017, according to an analysis of more than 900 chains by IHL Group, a research and advisory company. At the same time, the e-commerce businesses of retailers have become more dependent on physical stores to fulfill orders, especially during the holiday shopping season. Lionesque Group CEO Melissa Gonzalez joins Cheddar News' Closing Bell to discuss.
Alyse Killeen, Founder & Managing Partner at Stillmark VC, joins Cheddar News' Closing Bell to discuss what the jury had to evaluate in the Craig Wright trial and if uncovering the identity of Bitcoin inventor Satoshi Nakamoto will actually impact crypto investors.
Heila Technologies, a startup that develops hardware and software to integrate renewables and batteries on a microgrid, is helping to power the first clean energy microgrid for Auto Mercado, a top supermarket chain in Costa Rica. The plant will reduce 20 tons of CO2 emissions per year. Heila Technologies CEO Francisco Morocz joins Cheddar Climate to discuss.
GitLab CFO Brian Robins joined Cheddar's "Closing Bell" to discuss the single platform software development app's first earnings report since going public in October. The company frames itself as a one-stop-shop for businesses to transition into software development to manage in-network chat, video conferencing, and meeting scheduling among other applications. GitLab saw Q3 revenue jump 58 percent and was able to add a number of new customers since its IPO.
Bitcoin had a tough last few days. In just a 24-hour period spanning early Friday morning to early Saturday morning, bitcoin's price went from about $57,000 to $47,000. Patrick McCconlogue, CEO of Overline, joins Cheddar News discuss bitcoin's plunge.
The leading gaming organization and lifestyle brand 100 Thieves just raised $60 million in new funding closing its Series C. This new round of funding has raised the valuation of the organization to about $460 million. John Robinson, president and COO of 100 Thieves, joins Cheddar News to talk about what's next for the company.
Online platform Assemble is looking to provide career instruction and inspiration to Black, Indigenous, People of Color (BIPOC) of all age groups for access to industries they might not have been privy to prior. Actor, activist, and one of Assemble's three co-founders, Jesse Williams, and CEO Cortney Woodruff joined Cheddar's "Between Bells" to discuss the Assemble mission and what people can expect from the program. "There's a lot of jobs that folks don't know even exist in the first place, and what we know is that there are incredible innovators at the peak of their field that are Black and brown – in every single field," Williams noted.
Payoneer CEO Scott Galit joined Wake Up With Cheddar to talk about the company's partnership with Walmart to provide working capital to retailers on Walmart's marketplace.
Between uncertainty over the Omicron variant, and the possibility of a sooner-than-expected taper from the Fed, it was an especially volatile week for the markets. The release of the November jobs report on Friday, with job growth coming in way lower than estimates also caused movement on the market. Frances Stacy, Director of Strategy at Optimal Capital explains why all of this, combined with Bitcoin’s huge drop over the weekend, could make for another rough week for investors.