Olympics Ties Up with Roblox To Meet Young Fans Where They’re At
By Eddie Pells
FILE - The gaming platform Roblox is displayed on a tablet, Oct. 30, 2021, in New York. (AP Photo/Leon Keith, File)
The Olympic world’s ever-expanding quest to draw in young fans is meeting them where they are — on Roblox.
The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to produce a new “Obby” — that's Roblox for obstacle course — and other features that include ways to interact with U.S. athletes while also checking out highlights from the Paris Games and making visits to a virtual Team USA House called “The Vibe House.”
This new Roblox feature debuting Monday includes animated versions of 20 U.S. Olympians, including a surfer, a skateboarder and two break dancers — all of whom represent sports that have been added recently to the Olympic program in hopes of driving young fans to the games.
“My sister-in-law said my nieces are going to be more excited about me being in Roblox than me being in the Olympics,” said one of the breakers, 35-year-old Sunny Choi.
Roblox says more than half of its 77.7 million daily active users are between 11 and 26.
Choi and breaker Victor Montalvo will be featured in “Emotes” — animated versions of themselves that will feature some of their favorite dance moves. Four of their Emotes will be available for free, with the other available for purchase, and some of the proceeds going directly to the athletes.
The company says these are the first “official” Emotes created in Roblox based on real athletes and their actual moves.
“I did it because I just thought it was adorable and I'll take any opportunity to share breaking with the wider community,” Choi said. “It's so great for kids. The messaging in the game, for me, is very much about ‘be you and do what makes you happy.’ So hopefully, that resonates.”
OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.
Hollywood’s actors’ union filed an unfair labor practice charge against Llama Productions on Monday, alleging the company replaced actors’ work by using artificial intelligence to generate Darth Vader’s voice in Fortnite without notice.
Elon Musk's artificial intelligence company, xAI, says an “unauthorized modification” led its Grok chatbot to post unsolicited claims on social media about the persecution and “genocide” of white people in South Africa.
Pernilla Sjöholm, star of the Tinder Swindler on Netflix and founder of IDfier, explains how she went from fraud to co-founder of her own company. Watch!
DJ X, alongside Molly Holder, Senior Director of Product Personalization, takes us inside Spotify's A.I. DJ and how it's the best new way to listen to music.
Skype users are scrambling to find an alternative after Microsoft shut down the pioneering internet phone service which let people make cheap long distance calls and chat with other users. Google Voice lets users make calls from a smartphone or a desktop web browser but it's only available to people in the U.S. Viber users can call phone numbers but can't get a number to receive calls. Zoom offers phone options too. You could get a number from a low cost virtual carrier or try other internet phone services. Microsoft says some Skype features will migrate to Teams, but its Teams Phone feature is only for businesses.
