It turns out you can teach an old company new tricks. PwC launched a new 'digital fitness app' to help employees test their knowledge of emerging technologies. Tom Puthiyamadam, Digital Global Leader at PwC, was with us to explain why the company is placing such an emphasis on digital fitness. The app can be used by employees at companies to help gauge their understanding of fitness by using emerging technologies. It tests your current knowledge and delivers tips for improving. Puthiyamadam shared that his assessment revealed that he had room to improve in data analysis, one of the highly coveted skills in the current job market. PwC also released a Digital IQ Survey that revealed 63% of business leaders say the lack of skilled teams was a key obstacle to digital innovation in 2017. He also shared that 80% of CEOs strongly agreed they need to strengthen their own soft and digital skills.

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Universal Music and AI song generator Udio partner on new AI platform
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
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