OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Legendary musician Louis Armstrong's many contributions to music and culture are on display at a museum built at his longtime Queens, New York residence. Regina Bain, executive director of the Louis Armstrong House Museum, joined Michelle Castillo and spoke with Cheddar News about the iconic trumpeter, the museum's background and history and displayed some historic artifacts from the musician's past.
With several high-profile divorces of longtime powerful couples in the headlines recently, Cheddar News highlighted the importance of protecting your assets after splitting up. Correspondent Janice Lieberman explained how figuring out finances before signing those papers is a must.
