OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Rescuers from across Europe rushed to a cave in Turkey on Thursday, launching an operation to save an American researcher who became trapped almost 1,000 meters (3,000 feet) below the cave's entrance after suffering stomach bleeding.
A judge sentenced “That ’70s Show” show star Danny Masterson to 30 years to life in prison Thursday for raping two women, giving them some relief after they spoke in court about the decades of damage he inflicted.
Wondering what to watch this weekend? This week we have the latest Power play, looking for a home overseas, the quintessential mother-daughter duo from the aughts, and a YouTube comedy series that never gets old.
A windsurfer who went missing off Florida's Space Coast the day that Hurricane Idalia made landfall last week has been declared the state's second death from the Category 3 storm, officials said Wednesday.
A Florida man who was attempting to cross the Atlantic Ocean in a man-made hamster wheel is facing federal charges after it took the U.S. Coast Guard five days to bring him ashore, according to a criminal complaint filed in Miami.
