OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Rescue teams in eastern Libya have retrieved hundreds of bodies from the city of Derna that's been inundated by devastating floods that killed hundreds.
Authorities searched Monday for escaped murderer Danelo Souza Cavalcante who has eluded capture since breaking out of a southeastern Pennsylvania prison a week and a half ago after he apparently slipped through a search perimeter, changed his appearance, stole a dairy delivery van and contacted acquaintances.
An earthquake has sown destruction and devastation in Morocco, where death and injury counts continue to rise as rescue crews dig out people both alive and dead in villages that were reduced to rubble.
Self-care is important in everyone's lives but sometimes it could be hard to fit it into your budget. Wellness expert Sam Tejada, author of "How to Win in Modern Wellness," joined Cheddar News to explain how to treat yourself without breaking the bank.
