OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
After serving an in-school suspension over his hairstyle, a Black high school student in Texas immediately received the same punishment when he arrived at school Monday wearing his hair as before in twisted dreadlocks tied on top of his head, his mother said.
Jackie Siegel, best known for her 2012 documentary 'The Queen of Versailles,' joined Cheddar News to reflect on the death of her daughter due to a drug overdose. She also discussed how she's using her platform to advocate for awareness of overdoses and to help with prevention.
A Los Angeles County Sheriff's Department deputy died after he was shot in his patrol car Saturday evening by an unknown assailant, and an investigation is underway that the sheriff said will press all of the department’s resources into action.
