OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Just four months after announcing that the hot dog-shaped Wienermobile was changing its name to the Frankmobile, the distinctive wiener on wheels is reverting to the original.
Here is some music you can listen to ahead of the weekend.
'Crossroads,' the 2002 film which featured Britney Spears, is returning to theaters.
"The Expend4bles" is one of many flicks that you can catch Friday.
A peek at the 'Squid Game' competition show was revealed.
A set of twins born prematurely left NICU after 138 days and were celebrated with a graduation ceremony.
With the cost of food so high, going grocery shopping can be stressful. Trae Bodge, a shopping expert with Truetrae.com, spoke with Cheddar News to provide some money-saving tips when stocking your pantry.
The cost of raising a child is now estimated at $237,000, not including college, according to a new report. Matt Schultz, chief credit analyst with LendingTree, joined Cheddar News to provide tips on how to budget for having a family.
A majority of people in the UK say they believe women do more household chores than men.
Getting your children doesn't mean you need to break the bank to do so. Cheddar News' Michelle Castillo attended Toy Insider's Holiday of Play event to find toys that you can get for under $20 ahead of the upcoming holiday shopping season.
