OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Author James Patterson joined Cheddar News to discuss a new book he co-wrote with Mike Lupica, "12 Months to Live," their third project together and also spoke about their upcoming tour as well as his passion for child literacy.
Andrea Correale of Elegant Affairs joined News 12's Elizabeth Hashagen to discuss how to elevate your party and snacks when gathering to watch football games.
Author Joyce Shulman joined News 12's Elizabeth Hashagen to discuss the benefits of walking outside, rain or shine, and what tools are needed to step up the exercise a notch.
