OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Dorothy Hoffner, a 104-year-old Chicago woman whose recent skydive could see her certified by Guinness World Records as the oldest person to ever jump from a plane, has died.
With the weather getting cooler, more people are looking for reasons to stay inside and make their favorite comfort food. Thomas Ricci, chef and vice president of culinary operations with Intelligent Foods, joined Cheddar News to show some of his recipes for the fall.
A memo sent ahead of the new season said that on-ice uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, which include Pride.
