OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Halloween is just a few weeks away and like any holiday it can get pretty expensive. Shopping expert Trae Bodge joined Cheddar News to explain ways to save while celebrating the spooky season.
Robert Frank, founder and administrator, Sophia Alana Elwell, administrator and lead event organizer and Mike Gilbert, event coordinator, all of DC Cosplayers East, spoke with Cheddar News about the costumes seen at the New York Comic Con.
New York Comic Con is the East Coast's biggest pop culture event and over 200,000 people attend each year, making it North America's most-attended fan convention. Chris D'Lando, event manager for Reedpop, spoke with Cheddar News to discuss what to expect at this year's festivities.
