OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
A semi-trailer truck driver was killed when a train derailed and a bridge collapsed, spewing coal and mangled train cars across a highway near Pueblo, Colorado, on Sunday, authorities said.
Suzanne Somers, the effervescent blonde actor known for playing Chrissy Snow on the television show “Three’s Company” and who became an entrepreneur and New York Times best-selling author, has died.
Madonna kicked off her career-spanning Celebration Tour at London's O2 Arena on Saturday night, marking her first performance since suffering what her manager called a “serious bacterial infection” that led to hospitalization in an intensive care unit for several days back in June.
