OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
The chief suspect in the disappearance of Natalee Holloway has admitted he beat the young Alabama woman to death on a beach in Aruba after she refused his advances. New details in the killing emerged Wednesday as Joran Van der Sloot pleaded guilty to extorting Holloway's mother, resolving a case that has captivated the public’s attention for nearly 20 years.
The trial of a Fugees rapper, who was convicted this year in multimillion-dollar political conspiracies, stretched across the worlds of politics and entertainment — and now the case is touching on the tech world with arguments that his defense attorney bungled the case, in part, by using an artificial intelligence program to write his closing arguments.
Israel said Wednesday that it will allow Egypt to deliver limited quantities of humanitarian aid to the Gaza Strip, the first crack in a 10-day siege on the territory. Palestinians reeled from a massive blast at a Gaza City hospital that killed hundreds the day before and grew increasingly desperate as food and water supplies ran out.
A 4000-year-old slab of rock is being dubbed a treasure map for archaeologists. The rock was found in 1900 at the site of an ancient tomb in northwestern France and it was declared Europe's oldest known map in 2021.
Hundreds of people gathered for a vigil honoring a six-year-old Palestinian-American boy who was stabbed to death over the weekend by his family's landlord in an apparent hate crime.
