OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Many households adopted a pet during the pandemic, according to a survey. However, there were also pets that were raised in isolation in the same period if they weren't adopted. Michael S. Gould, canine trainer and founder of Hounds Town, and Sam Reilly, a dog management specialist and trainer, both joined Cheddar News to explain how they have built up pets' confidence and social skills ahead of being potentially adopted.
Court records show that the Maryland judge who was shot to death outside his home presided over divorce case of the man now identified as person of interest in the killing.
October is Breast Awareness Cancer Month as the disease affects millions of American families. Elissa Kalver, founder of Wegotthis.org, joined Cheddar News to explain how breast cancer inspired her to create her own nonprofit and provided some details of her personal battle while maintaining a family.
