OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
The holiday season is nearing and lots of people have travel on their minds. Kim Appelt, fashion stylist and author of "Style for Everybody," joined Cheddar News to provide tips on how to pack like a pro to avoid one less stressful move to do ahead of a trip.
A manhunt for a suspect in the fatal shooting of a Maryland judge continued for a fourth day Sunday as authorities completed their search of an area where the suspect's SUV was found.
Police in Tennessee were searching Sunday for the estranged son of Nashville's police chief as the suspect in the shooting of two police officers outside a Dollar General store.
After a record-breaking opening weekend of $92.8 million, “Taylor Swift: The Eras Tour” took in an estimated $31 million over the weekend from 3,855 locations, according to AMC Theaters. “Killers of the Flower Moon” debuted with $23 million, marking the third best opening for the 80-year-old Scorsese.
