OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
'Living for the Dead,' a new series from Kristen Stewart and the team behind 'Queer Eye', recently premiered on Hulu and follows five queer ghost hunters traveling around the country. The show's cast -- Ken Boggle, Roz Hernandez, Juju Bae, Logan Taylor and Alex Le May -- joined Cheddar News to discuss the project and what scary encounters they experienced while filming.
Britney Spears' highly anticipated memoir “The Woman in Me” will be released Tuesday, revealing the pop superstar's personal take on events that have played out publicly in her decades as one of the most scrutinized figures in American life, along with private moments that she previously kept under wraps.
The first museum in the U.S. dedicated to the climate crisis is in New York. Miranda Massie, director at The Climate Museum, joined Cheddar News how the museum uses art and cultural programming to help people understand how big of a role each and everyone plays in understanding and helping with the climate crisis.
