OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Nancy Mello, an animal communicator with Medium, joined Cheddar News to discuss how her love of animals led to a change from doing readings with people and spoke of her experiences and the process of helping animals. Mello also does a live pet reading in studio.
A study published this week in the Journal Frontiers in Pain Research found that listening to sad songs when you're in pain could actually help relieve that pain.
The Statue of Liberty is one of the most famous attractions in New York City but there's a lot more to this landmark than one may think. Rafael Abreu, vice president of marketing with Statue City Cruises, spoke with Cheddar News to discuss the park's operations and Park Ranger Laurel Brierly also joined from inside the statue's famed crown to talk about visiting the landmark.
Wondering what to watch this weekend? This week, we have a timeless hair-raising movie, a spooky experience that tugs at your deepest fears and MI6 puffer fish. Plus: a non-creepy Halloween classic.
Jeff Lee, CEO and co-founder of the DIBS Beauty brand, which is a finalist in the CEW Beauty Awards' make-up tools category, spoke with Cheddar News to discuss his background, career, and success in fashion -- and eventually working with baseball great Alex Rodriguez and influencer Courtney Shields -- after a career as a corporate lawyer.
A study showed that over 51% of Gen-Zers wanted to see more shows and movies about friendships and platonic relationships and most said sex scenes were not necessary.
