OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
During an interview with an elephant keeper in South Africa, the keeper was talking about the baby elephant he looks after whose name is Chavo, who immediately runs over to the keeper once he hears his name and starts playing with him.
Trained service dogs can help military veterans deal with mental health struggles. Cole Lyle, a veteran and founder of Kaya's K9s, joined Cheddar News to explain why service dogs are important for veterans and how he is helping to give veterans the resources for service dogs.
A jury awarded more than $1.2 million to Robert De Niro’s former personal assistant Thursday, finding one of his companies responsible for subjecting her to a toxic work environment.
