OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Opening statements are expected in Atlanta in the trial of rapper Young Thug, who's accused of co-founding a violent criminal street gang and using his music to promote it.
Thanksgiving is all about spending time with family and friends, but it also comes with social obligations. Dr. Sheree Sekou, principal consultant at Sheree Sekou Consulting, joined Cheddar News to discuss how to navigate holiday etiquette and answered questions from Cheddar News staff.
As Americans prepare for their family feasts Thursday, a new survey named some of the most popular dishes on the table. Plus, Vogue released some of the top TV episodes to watch with family after dinner.
November is when Haiti commemorates becoming the first independent Black republic in the world. And 120 years later, the country's development continues. Haitian-American actress and humanitarian Garcelle Beauvais and Alex Cantave, senior program officer for Haiti at the W.K. Kellogg Foundation spoke with Cheddar News about their partnership to help the country's Pockets of Hope campaign, which looks to generate $90 million for education, health, and economic development initiatives in Haiti over the next three years.
