OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
With Disney's latest animated movie 'Wish' out in theaters now, fans are criticizing the film's villain as not being authentic enough compared with classic villains.
A new study published in the Journal of the American Medical Association found that you don't need to exercise Monday to Friday if you're able to do at least 100 and 50 minutes of exercise on the weekend.
The Walt Disney Co.’s “Wish” had been expected to rule the Thanksgiving weekend box office, but moviegoers instead feasted on leftovers, as “The Hunger Games: Songbirds and Snakes” led ticket sales for the second weekend, according to studio estimates Sunday.
Daryl Hall has sued his longtime music partner John Oates, arguing that his plan to sell off his share of a joint venture would violate a business agreement the duo had.
