OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
When police responded to an alarm call at a TJ Maxx in Rockland, Maine on Thanksgiving Day last week, they weren't sure what exactly they would find. The alarm hadn't been tripped by a burglar but instead, it was a different kind of break-in -- a white-tailed deer.
After over 50 years of record-breaking global tours, it is the end of the road for one of rock and roll's most influential bands, Kiss. The legendary Gene Simmons spoke with Cheddar News to reflect on his career and how Kiss became a staple of American culture.
