OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex. Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform. Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.

Share:
More In Culture
Be Well: Fitness in 4 - Wall Exercises
Look around - the walls you see can actually be used as gym equipment. Personal trainer Lamont J. Wallace demonstrates some moves you can do to build strength just about anywhere.
Creating a Dog-Friendly Tailgate With Bark Social
Football season is entering its final weeks but watch parties and tailgating continues -- and no party is complete without a man's best friend. Luke Silverman, co-founder of Bark Social and Penny, a friendly Cavapoo, joined Cheddar News to show how to set up the perfect puppy-friendly tailgate.
On the Scene: Big Apple Circus
Cheddar News spoke with Big Apple Circus CEO Marty LaSalle who began as a juggler in the ring with the circus and discussed its operations, collaborations and its legacy. Cheddar News also got a chance to see juggler Noel Aguilar in action and discuss what's it like performing on the big stage.
Load More