OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Sydney Berrier, a skater and aerial artist in "Disney on Ice: Magic in the Stars" shares some exercises she uses to stay in peak fitness.
The latest season in HBO's True Detective series just got its first trailer.
Create your own festive centerpiece featuring wooden candleholders.
Tree farmers are raising prices for Christmas trees.
Tips that will help you decide how to choose the perfect pine (or fir) for your home.
Nicole Berrie, founder of Bonberi Mart and author of 'Body Harmony,' shares some items that can delight and deliver for the people you care about.
Time Magazine is gearing up to announce its person of the year.
Cheddar News takes a peek at the 'Godzilla X Kong: The New Empire' trailer.
Legendary Cherokee leader Wilma Mankiller is being honored with a Barbie doll.
Variety reports that negotiations are underway to bring Taylor Swift's 'Eras' concert film to mainland China.
