OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Perhaps the ultimate coming-home movie, “Apollo 13,” and the ultimate staying-home one, “Home Alone,” are both being honored this year, selected for preservation in the National Film Registry
The Food and Drug Administration is asking Congress for new powers, including the ability to mandate drug recalls and require eyedrop makers to undergo inspections before shipping products to the U.S.
Kendall Tichner, founder and CEO of Wild Captives Archery Range in Brooklyn, NY, joined Cheddar News to discuss how she got started after going viral with her skills during the pandemic and how it led her to open her archery range where she wants to cater to more women and LGBTQ+ communities.
Emmy-winning actor Andre Braugher, best known in TV shows like 'Brooklyn Nine-Nine' and 'Homicide: Life on the Street,' died on Monday at the age of 61.
