OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Wondering what to watch this weekend? This week we have a rebel cyclist, a rebel who built his own island, and some rebel children who entered a magical wardrobe.
Mattel is hoping to replicate the success of the Barbie movie by bringing new dolls to live action.
As the new year approaches, Fandango released its most anticipated list for 2024.
Roughly one in six American households are behind on utility bills as energy prices surge across the country to the highest level in nearly 15 years, according to reports. Here's how to save some cash on your heating bills.
Trevor Noah said he will return to host the Grammy Awards.
Pennsylvania lawmakers introduced a resolution that officially recognizes 2023 as Pennsylvania's Taylor Swift era in honor of the singer's positive impact on the state's economy, voter registration numbers, consumer protection and pro labor practices.
'If,' a new family comedy starring Ryan Reynolds, aims to explain what happens to children's imaginary friends after they grow up.
A new installment in the Beverly Hills Cop franchise will see Eddie Murphy back as Axel Foley, a Detroit cop solving crimes in Beverly Hills.
There was a happy ending for a shelter dog in Austin, Texas named Alva who spent more than 500 days at a Texas rescue shelter.
A loose bull on the tracks at a New Jersey train station snarled rail traffic on Thursday.
