OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Peacock shared the trailer for the second season of the celebrity competition show, 'The Traitors.'
Women outnumber men in the largest urban counties east of the Mississippi River, along the Eastern Seaboard and in the Deep South, while the West skews male, according to data released last week from the 2022 American Community Survey 5-year estimates.
A giant panda at the Beijing Zoo had a lot of fun playing in the snow this week.
A favorite animal at the St. Louis Zoo in Missouri is moving to Columbus, Ohio.
Cheddar News staff pulled some of their ugly sweaters out of their closets to celebrate National Ugly Christmas Sweater Day.
George Clooney and Adam Sandler are teaming up to star in a new feature film for Netflix.
A new study found daydreaming could have big benefits.
A new study published in the journal Genome Biology and Evolution is shedding light on why some people are morning folks.
With holiday shopping underway, people have to be aware of authentication when purchasing quality luxury gifts. Maya Ali, head of handbags at MyGemma, joined Cheddar News to provide tips on how to spot fake luxury bags.
You've never heard harmonica like this! Check out this group that gets together to jam out, picking out songs you don't typically think of when you think of the pocket instrument.
