OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
One of television's most successful writers made a big donation to the Cedars Sinai Medical Center in Los Angeles to help underserved community members gain the skills to become health care professionals.
Cheddar News' correspondent Shannon LaNier speaks with Jamie and Fillip Hord, co-founders of Horderly, about how to best prepare for spring cleaning. The organization experts talk about maximizing storage and creating the first perfect "flow" in the kitchen.
'Mrs. Davis' show creators Damon Lindelof and Tara Hernandez joined Cheddar News' Trending Show to talk about the hot topic of artificial intelligence.
