OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Florida Gov. Ron DeSantis ' administration is moving to forbid classroom instruction on sexual orientation and gender identity in all grades, expanding the controversial law critics call “Don't Say Gay” as the Republican governor continues to focus on cultural issues ahead of his expected presidential run.
Taylor Swift's Eras Tour recently opened with two nights at State Farm Stadium in Glendale, Arizona. During a key moment in both shows, Swift performed what Billboard has called a one-of-a-kind stunt that has been leaving fans speechless. (It's not your typical stage dive!)
Musician Bruce Springsteen, actress Mindy Kaling and designer, Vera Wang were some of the celebrities honored at the White House on Tuesday. President Biden and his wife Dr Jill Biden gave honorees medals. Other honorees included Gladys Knight, Julia Louis Dreyfus and Amy Tan. The medals are Biden's first batch of awards for the arts and humanities. They were delayed by the COVID-19 pandemic.
