OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Lionsgate, Hard Rock Hotel International, and the North Shore Animal League America held an "Unleashed Yappy Hour," bringing together adoptable puppies and fans of the John Wick movies together.
Andrew McMahon spoke to Cheddar News' Michelle Castillo of dealing with his own leukemia diagnosis amid his rising stardom and his current advocacy for young patients.
In this segment of On a Positive Note, Allen Gogarty, a Queens, New York man, used his musical talents to say thanks to a hospital staff that saved his life.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
