OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
On this episode of ChedHER: Melissia Hill, Founder and CEO of Ooshie, breaks down the challenges of growing a business, and the rise of Black women entrepreneurs; Sandra Velasquez, Founder of Nopalera, explains why she turned down investors on Shark Tank, and what she looks for in investors; Freada Kapor Klein, Founding Partner of Kapor Capital, talks about ways to close the equity gap; Ashley Tyrner, CEO and Founder of FarmboxRx, is this week's female founder spotlight of the week.
Actor Keanu Reeves joined Cheddar News this week to talk about the fourth sequel project its place in the franchise and how filming John Wick has impacted his life.
Beyonce and Adidas agreed to end their 'Ivy Park' partnership, according to reports, amid a wave of rumors that the agreement didn't yield the expected results.
