OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Apple has released a new app catering to classical music listeners. The app, called simply Apple Music Classical, features a search engine designed to help listeners find their favorite classical tunes. The app includes all the big names, from Mozart to Bach to contemporary masters.
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.
Drag Queen Sasha Velour on Authoring First Book 'The Big Reveal'
The top entertainment headlines for March 31, 2023.
Gwyneth Paltrow has won her court battle over a 2016 ski collision at a posh Utah ski resort after a jury decided that the actor wasn’t at fault for the crash.
On A Positive Note: Connecticut Teen Takes Steps to Protect Community By Installing AEDs
On A Positive Note: Fifth Graders Install Laundry Room in School So Students Have Access to Clean Clothes
Cheddar News' Senior Reporter Michelle Castillo sits down with the impressive Loida Lewis in her Manhattan apartment to find out how she broke through barriers in law and business.
Need some content to curl up with on the big screen, laptop, or tablet this weekend? Cheddar recommends electrifying evolution, a terrifying phone call, and a podcast to which you might find yourself overly devoted.
Macy's Flower Show Executive Producer Will Cross talks with Cheddar News' correspondent Shannon LaNier about creating a "multi-sensory experience."
